New Technology Developed to Detect Copyright Infringement

Christopher Sabec Copyright InfringementIn a recent article by Tech Times, the company Twitch, has recently announced a new technology they developed in order to regulate the “unauthorized use” of copyrighted music and videos on demand that can be viewed on a website. Twitch, is used as a video platform and social community for gamers. The website receives about 55 million visitors a month. Users connect on the website through broadcasting, viewing and communicating about the games that they are playing from around the world. The company has recently developed a partnership with the company Audible Magic- a company that works with the mainstream music industry to scan all the VODs in Twitch. Audible Magic will be scanning all of the music content on the site in order to make sure that they are copyrighted to the company’s client’s.
The technology on Audible Magic’s end will scan a block of a certain number of VODs and scan them for copyrighted music. The videos that are found to have copyrighted music will have sections of the videos muted and will also display a pop up window that notifies the user that there is a problem with the video. Old VODs that are still on the site that are found to have copyrighted music will still be exported but the videos with also be muted. While the Audible technology might seem like a solution to Twitch’s problems, the technology is not always perfect. The scanning results of the technology could return incorrect hits and may misinterpreted copyrighted music that is not included within the Audible music database. However, video owners who feel that their video content has been wrongfully muted have the ability to send Twitch a “counter-notification” that follows the Digital Millennium Copyright Act Provisions. This recent talk about copyright laws moves with news that YouTube may buy, Twitch. Moving forwards, if YouTube decided to go ahead and purchase Twitch, this partnership may be easier since copyright issues are already being addressed early on in the process.